MAC Cosmetics

Project:

MAC Viva Glam

INDUSTRY:

Beauty

SERVICES:

Public Relations

Celebrity & Talent Management

Social Media Strategy

Brand Collaborations & Partnerships

When MAC Cosmetics — the #1 prestige beauty brand in the world — needed to reposition its iconic philanthropic initiative to a new generation consumers, Neilson Swiader answered the call, managing and designing an expanded VIVA GLAM giving model.

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Stripes Beauty

Project:

Vag of Honor Creative Campaign

INDUSTRY:

Beauty

SERVICES:

Campaign Development

Trend Forecasting

Content Production

Social Media Strategy

Founded by Naomi Watts, Stripes Beauty has emerged as a powerful force in the pro-aging beauty and wellness industry garnering significant attention and accolades since its launch in 2022. Stripes Beauty tapped Neilson Swiader to deliver a scroll-stopping campaign to attract perimenopause and menopausal women to the brand’s hero product, Vag of Honor.

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Orthobond

Project:

Design & Launch Orthobond & Ostaguard Brands & Technologies

INDUSTRY:

Healthcare

SERVICES:

Brand Identity & Naming

Brand Strategy

Social Media Strategy

Eventing

Campaign Development

Created by Orthobond, OSTAGUARD is the first antibacterial surface technology to be granted De Novo classification by the FDA with an initial application in the field of orthopedic implants. Neilson Swiader was retained to create the brand identity for both Orthobond and OSTAGUARD and to support their MedTech launch with a comprehensive marketing campaign.

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MCRA

Project:

Strategic Brand Repositioning and Integrated Digital Marketing

INDUSTRY:

Healthcare

SERVICES:

Strategic Brand Positioning

Creative Direction

Campaign Development

Content Strategy & Production

Full Funnel Media Planning & Execution

MCRA is a leading clinical research organization and advisory firm guiding groundbreaking healthcare innovations through the global marketplace. With top-tier talent and expertise, they help clients navigate the clinical trial and regulatory complexities of the MedTech commercialization process. Neilson Swiader delivered a comprehensive marketing rebrand and performance marketing strategy to drive awareness, consideration and conversion for its business verticals and integrated services.

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Sweetspot Labs

Project:

#EraseIt Product Launch of Bikini + Body Bump Eraser

INDUSTRY:

Beauty

SERVICES:

Influencer Management and Contracting

Social Media Strategy

Campaign Development

Content Strategy & Production

Film & Photo Art Direction & Production

A leading intimate skincare brand in North America, SweetSpot Labs is an award-winning, woman-led company that creates clean and safe personal care products specifically designed for a woman’s body chemistry. Tapping TikTok influencers and the zeitgeist of self-love, we delivered the brand’s first viral moment — generating significant awareness and historical revenue levels for their new product launch.

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Foreign Policy Association

Project:

Next Gen: Foreign Policy Insights for the Zillenial Voter

INDUSTRY:

Public Affairs

SERVICES:

Brand Strategy

Brand Identity & Naming

Social Media Strategy

Eventing

Campaign Development

The Foreign Policy Association (FPA) is a century-old forum for discussing pressing foreign policy issues through a non-partisan and educational lens. Their mission is to serve as a catalyst for informed opinion on U.S. foreign policy and global issues. Neilson Swiader developed robust next-gen policy insights for the zillennial voter and helped to produce and promote the podcast, “The World Today,” hosted by FPA’s Director of Studies, Peter Scaturro Jr.

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Isoude

Project:

Isoude Brand Development & Design

INDUSTRY:

Fashion

SERVICES:

Brand Identity & Naming

Brand Strategy

Packaging

Retail Environments

Campaign Development

Celebrated by fashion insiders and lauded by the likes of Vogue, Town & Country, The New York Times and other national publications, ISOUDE is a bespoke fashion brand specializing in women's luxury apparel. Neilson Swiader helped ISOUDE founder Kate Brierley garner more attention for the brand with comprehensive brand and marketing support. The result is a case study of collaborative brand art direction and fashion collection design.

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Ara

Project:

Brand Identity Design and Art Direction

INDUSTRY:

Hospitality

SERVICES:

Art Direction

Brand Identity

Palm Beach's brightest and most enthusiastic young restaurateur, Steven Fondu, tapped Neilson Swiader for brand development and logo creation for his flagship restaurant, Ara. In keeping with the establishment’s globally inspired menu and elevated aesthetic, we crafted refined branding solutions focusing on Ara’s haute cuisine offerings.

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Design Group Americas

Project:

Digital Marketing Transformation

INDUSTRY:

Fashion

SERVICES:

Full Funnel Media Planning & Execution

Content Development & Execution

Target Audience Research

Forecasting & Budget Strategy

Measurement & Reporting

Holding the #1 market share in many of its craft market businesses, Design Group Americas (DGA) merchandises, designs, and produces the Big Four sewing pattern brands: Butterick, McCall's, Simplicity, and Vogue. Neilson Swiader brought these heritage brands to a whole new customer base and enabled DGA to transition from a traditional catalog printing business to a true digital marketing center of excellence driving customers to simplicity.com.

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Dr. Bielory’s Remedies

Project:

Design the DRBRX Holistic Nasal Spray Brands and Product Line

INDUSTRY:

Wellness

SERVICES:

Brand Identity & Naming

Brand Strategy

Packaging

Product Design

Invented by Dr. Bielory, an internationally recognized allergist, DR BRX holistic nasal sprays offer long-lasting natural relief to those who suffer from allergies and sinus-related issues. Neilson Swiader helped launch the product with full brand identity work — including package and product design — before its effectiveness was featured in W Magazine as a breakout product during the pandemic.

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