Stripes Beauty founder, actress Naomi Watts and vertical glossy lips turned on their sides as part of the Vag of Honor Campaign by Neilson Swiader.
Project:

Vag of Honor Creative Campaign

CLIENT:

Stripes Beauty

INDUSTRY:

Beauty

OVERVIEW

Using deep data-driven consumer insights about perimenopausal and menopausal women, we delivered scroll-stopping creative that elevated and amplified the Stripes Beauty brand across the entire spectrum of media and served as the the most engaging piece of content in the brand’s history.

SERVICES

Campaign Development

Trend Forecasting

Content Production

Social Media Strategy

Ad layout of the Vag of Honor Campaign by Neilson Swiader. It depicts vertical lips next to a hero image of the Vag of Honor bottle.
An iPhone with the instagram post of the Honor the Vag signage traveling around Times Square NYC plus Instagram comments praising the creativity behind Neilson Swiader's campaign.
The Vag of Honor campaign around NYC in Times Square and outside of subway entrances.
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