Neilson Swiader's Halloween inspired shoot for DGA. A male model wears dark sunglasses and a suit with a frilly ascot and a female wears a black lace dress and dark sunglasses.
Project:

Digital Marketing Transformation

CLIENT:

Design Group Americas

INDUSTRY:

Fashion

OVERVIEW

Neilson Swiader believes that successful performance marketing relies on strategic brand and product marketing plans. We empowered a total digital marketing transformation of DGA’s sewing pattern business with the Simplicity Group. To support their efforts and ensure optimal results, we architected a comprehensive, 360-marketing approach.

SERVICES

Full Funnel Media Planning & Execution

Content Development & Execution

Target Audience Research

Forecasting & Budget Strategy

Measurement & Reporting

Channel Management

Three iPhones with images from the Neilson Swiader Beetlejuice Halloween themed shoot for DGA. The models all wear spooky costumes that are made using DGA sewing patterns.
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