A digital rendering of a field of bubble-like shapes illustrating the protective surface created by Orthobond's Ostaguard surface technology.
Project:

Design & Launch Orthobond & Ostaguard Brands & Technologies

CLIENT:

Orthobond

INDUSTRY:

Healthcare

OVERVIEW

Neilson Swiader was initially contracted to develop the brand identity and style guide for master brand Orthobond. After helping them achieve significant recognition and awareness for their technology, we were retained for the introduction of OSTAGUARD, the proprietary nanoscale coating with the power to destroy bacteria and disrupt entire industries.

SERVICES

Brand Identity & Naming

Brand Strategy

Social Media Strategy

Eventing

Campaign Development

Content Strategy & Production

Performance Marketing

The Orthobond and Ostaguard logos, both designed by Neilson Swiader.
An x-ray image of a bone with the word "FAIL" spelled out in screws.
An informational panel with a rendering of the Ostaguard-treated surface mechanically rupturing bacteria that comes in contact with the surface of a treated medical device.
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