Project:
Strategic Brand Repositioning and Integrated Digital Marketing
CLIENT:
MCRA
INDUSTRY:
Healthcare
OVERVIEW
Neilson Swiader launched a comprehensive marketing plan distinguishing MCRA in the competitive MedTech landscape and driving awareness, consideration and conversion for its key services. Deep discovery work enabled a strategic rebrand highlighting MCRA’s unique value proposition which was supported with campaign development and full-funnel media planning and execution.
SERVICES
Strategic Brand Positioning
Creative Direction
Campaign Development
Content Strategy & Production
Full Funnel Media Planning & Execution
Content Development & Execution
Target Audience Research
Forecasting & Budget Strategy
Channel Management
Measurement & Reporting
